Startup. Today’s lesson: moving towards visibility

Week 11
Joensuu, Finland

Sometimes, to be honest, I get paralyzed. In particular when my life is in at least one of the following situations:

a) When there is MUCH to do, it is just overwhelming. It is worse when I do not know how to start, result I get paralyzed.
b) When I do not know how to start to tackle a problem, then it gets HUGE and I do not know how to start, result I get paralyzed.
c) When I feel down, confused, lost…. then everything turns challenging, and I get paralyzed.

The challenge when one gets paralyzed is, at least me,  I feel I am dying inside. I am not a stagnant type. I want life, and I am aware that life brings life.

There is one topic that has been really on my shoulders for years now, ant that is to be visible. I am not the type of person to be in the center of the stage. However in our era, we should make to some noise so that others can listen.

Thus, finally today I took “the bull by the horns” in reference to the visibility topic and I start to setup the “visibility-infrastructure” for our startup.  The result, it has been interesting and entertaining in a positive way.

Since long, I wanted to try the steps given on the blog: ” How I got my First Customers without having a product“, and now I  will do it.  As I read elsewhere: STOP waiting.  So let’s do it!

Week 0:  Monday 13.3. I started to do the investigation.

Note: I have no idea about marketing and similar. 

Last year we have a student doing his master with us in reference to marketing and I read something of his thesis to illustrate myself as well. There I learned that it important to pay attention where the servers of your providers are located, mainly for law regulations. I am oversimplifying this, but it is wise to keep in the same region. Thus, in my case I want to stay in Europe.

Next, I needed to “understand”  the different types of companies that offer marketing emails. There are interesting reviews out there of different services providers as you can see in  this post: the top 10 MailChimp Alternatives for Small Buisness Email Marketing. Also I looked for wordpress alternatives and I found this: 7 Free WordPress Plugins to Build Your Email List  (Note:  I feel more confident to use WordPress than Joomla to play around).  In quora I found a very good thread related to: Is there and EU-based alternative to MailChimp? which was relevant for me due to privacy issues.

Then after some enlightening time on this topic I decide myself to use: SendinBlue.

Next to make things work in the way I wanted, I downloaded Ninja Forms,  which works smoothly and this a good video to guide you in the basics.  It works fine, but its connection with SendinBlue was not as smooth as I wished. So after playing around with it, I decided myself to stick with SendinBlue and I download that plugin.

ah! in this journey I also learned new terms such as:  Opt-in_email.

There is much things out-there in this world to make you “visible”.

Then after almost the whole day online and can say that 50% of the
visibility-infraestructure is there.  Need to figure it out how things work, create the content, and… do it!

Also in my list of tasks for “visibility” is to check google-analytics.  Somehow as I learn more about this, I get more excited as a researcher! it sound crazy, but it is true, is so much interesting things to research out there!

It has been a very interesting learning day!!!  🙂  confirming the importance of moving!!!

“Inspiration exists, but it has to find you working.”  – Pablo Picasso

Current present into: “World Politics”

Week 4
Joensuu, Finland

My Thursday’s night 26.1.2017 was full of internet reading due to the last orders of the new USA president at that particular moment. The topics there are being discussed at the moment are relevant for me because I am a female who loves science, enjoys traveling, believes in cooperation and collaboration, thinks that everybody should have a minimum right of shelter, health and education, believes in freedom and I am an immigrant. Additionally, I am proud to say that my “heimat” is Mexico.

So, I was reading this analysis of this column El viaje es una trampa, when suddenly, as if I was  watching a film everything changed because I got the article  el primer mandatario que dice no. The international press was also writing about the current conversation between two neighbor countries, for example in the  bbc and euronews.

I felt I needed to say something and I needed to digest, so I only could say this in my  forgotten FB’s wall:

We are transforming our “real world” in an INTENSE rollercoaster.
It is time to play wisely.
Wish to be listening more to historians and chess players. They are needed!

The new president of the USA is making us think, which in itself is a good thing. We were given a lot for granted lately.  The wall between USA and Mex already exist, the interesting fact is to reflect upon his approach to divide which imho might be short sighted. Yes, for Mexico USA is an important customer, but also for USA Mexico is the second important customer after China. The following infographic is quite interesting in terms on how USA could be affected if the borders are changed without thinking.

The topic of the wall is short sighted as there are all the topics I have heard so far, but ok, one has to respect. However what happen when topics actual relate to all humans on earth as:

a) Denied human influence into climate change

b) Forbid the communication between researchers and laypeople. (note here and here)

Time to think and ACT!

This reminds me, I remember, some years ago at a seminar in Tampere, were one of the papers we were discussing was about LARPs. For me, it is a difficult to get into the LARP world, real life is very immersive for me. I am not a larper, it is a fact.

However now I wouldn’t mind “playing” on a futuristic “LARP” where different scenarios can be created of our current rollercoaster.

Let’s  keep constructing our future,

— cais

PS.  Historians, where are you? We need you! Please remind us several things from our human past to be able to see the future.

 

We are learning Finnish – Me opimme suomea — 002

Week 4
Joensuu, Finland

Koli’s story (presented in October) serves its goal to make me practice Finnish. In addition, I have shown it a couple of time, and it seems other like it too.  🙂  So, I hope it helps!

Now it is time for the second story. This second story has vocabulary related to a hairdresser. This is not such a good story, but it has a lot of vocabulary that I know I need.

SIDE NOTE:  A personal goal is to be able to interact in Finnish in this 2017, thus I need to look for different support sources, To guide me on the language structure, I use an “old” book of mine entitle: “From Start to Finnish” by Leila White. I am NOT starting from zero. At the moment I am in Unit 5. Thus some exercises on my story are related to that particular unit.

To see the story on a full screen click here.

*** Vocabulary:
Leikata -to cut, to trim
Tarvitsen — I need something
Minun pitää — I need to (do something)
Lyhentää — to cut (hair )
Johdatus — introduction
varten — for
nopea — fast
käynti — visit
suositella — to recommend
usein — often
ennen — before
etukäteen — before hand
tapaaminen — appointment
lyhyt — short
halula – to want
vaalea — blond
Käyttää — to use

And the negative conjugation.

 

Why is it good to invest in quality – example with Finnair

Week 1, 2016
Joensuu, Finland

Often there is a tension between buying something cheap —   which often is low quality — versus by something with quality, which often is more expensive.  This post delivers an example that quality in a long run is cheaper.

I am a traveler addict. Thus, sometimes my love ones offer me presents to support me in my travels. An example, some years ago, my sister and brother in law gave me as a present a Samsonite suitcase. (THANK YOU!)

I am very pleased with Samsonite, in particular with my suitcase, because it been loyal to me. We have been together (my suitcase and I)  literally in 4 continents, and it has kept with me fully functional.

My loyal suitcase

My loyal suitcase

For this Christmas I flew from Joensuu to Munich, with Finnair, which is one of my favorite airlines. In this journey my lovely suitcase was damaged, and I reported the damage as soon as I saw the problem at the airport.  The personal at the airport was friendly and they indicated me what to do.  Within the instructions was to contact the company Dolfi. Perhaps because we were in Christmas holidays, but after being on the phone for 1hr and 30 min and not be able to talk with anyone I filled all the online form of their website and wait…. wait…. some days later I got an email that my stroller will be refund!… I kindly replied that I was reporting a damaged suitcase not a stroller, then it is when I discovered they were understaffed.

As my trip was reaching its end,  I decided to deal with this in Finland. I trust Finnair and I had the feeling that it should be ok. Then, I travel back to Joensuu with my loyal and wounded Samsung suitcase.

On Monday 2.1. at the evening, I landed in Joensuu and the first thing I did at the airport was to tell my story to the indicated person. Then I got the inciation to go to: “Nahkavalmiestemyynti

On Tuesday 3.1.  I went to Nahkavalmiestemyynti and they offered such a good service.  The personnel reviewed the suitcase and the documents. We saw how much could cost a new Samsonite, equivalent to mine in the store.  Then we followed the rules of the airline as depending of the age of the suitcase you get certain compensation.  My case was as follow: a brand new Samsonite as mine would cost 159€, but I was allow only to get 50% of it that is 79.50€.

My options, as far as I understood,  were:

  • Get the money
  • Buy something with the money given by Finnair
  • Buy something more expensive and complement the difference.

You will have to imagine which option I took, but now let me introduce you my new travel’s partner: Cavalet.

New travel partner

New travel partner

Thank you Finnair and Samsonite to support me on my journeys!  You have expanded the wonderful present of my sister and brother in law with your quality of service!

 

 

Online presence & Responsible Research

Week 50, 2016
Joensuu, Finland

At the end of November I was having a conversation about my bad “skill” on social media. This bad skill is better understood when I compare myself with colleges who are actively broadcasting information via Facebook, twitter or even Instagram. Personally, I appreciate their activity on those channels because when I have the opportunity to read their lines, some of their information is relevant for me. So THANK YOU! , I have no idea how do you mange, but I want to give you an honest thank you for your active life on those social channels. 🙂

Within the conversation, I was told I am not that “invisible” online because I have my blog. That is correct, but I am not particularly good blogging because my personal blogging goal is unclear since the first day I blogged (March 5th, 2006   wowow! That is a decade!!!).

The lack of purpose in addition to be overload of information freezes me. I have a considerable amount of posts which are half written and life goes trillions times faster, but still the question of what shall I post? or the famous and so what?

Then I got an interesting survey related to “Responsible Research and Innovation” from the European Union. Apparently the survey is from the ResAGorA project.

Well, ladies and gentlemen, I can say that for first time I am glad to have filled the research survey. Often I am not happy filling surveys.  I respond to them because I know how important they are for the researchers.

It was through the survey’s questions that allow me to see social media from a different perspective. Until now, most of the arguments I heard about why to use social media are: to increase visibility or it is good for your marketing. Most arguments might not care about quality of the information, it is more about “likes”, “hits”,“traffic”….. to benefit the producer of such information either a persona or a group or an institution. I understand such arguments, however they do not motivate me to make a priority blogging.

Then, with the questions of Responsible Research and Innovation, my attitude towards blogging changed because I start to see my blogging as a source to spread knowledge. Maybe I am finally able to see its purpose, we will see 🙂 but from all the previous attempts to have a purpose, this feels more solid.