From the Aula 2006 Joichi Ito talked about World of Warcraft. It called my attention how persistently he mentioned that the players in WoW are Kids.

I agree that ALL of us have a child inside, even that I do not think he really means that. Or I start to wonder about the age range in the term of kids. Because it is known that several of the players in Virtual Worlds are in there twenties and thirties. Well actually it is said that there are CEO’s that get in the game to play with their contra parts instead to play golf. But I shouldn’t go so far, I haven’t read about that. However, he said that he plays together with some of his friends and colleges (and for me he is not a kid). Then it wouldn’t be a good idea to stop thinking that these types of games are only of kids?!

Thank you for the link Andres! And yes, VW, will be sound more and more each time.